It’s been an interesting season. We’ve been running a booth at the Falcon Farmers Market, Travis managed to sell his turkey named “SuperGirl” at the El Paso County Fair 4-H livestock auction for a totally absurd amount of money, and we’re noticing a collapse in the egg-laying chicken thing among the backyard hobby folks and the small farms around here. But we’ll get into those things soon enough. I wanted to take this episode to introduce you to a new part of the Gray Area Media empire, that I’ve been dropping hints about the last several episodes.
Presenting… Regenerative Dads.
Doneil Freeman, who we recently had three episodes with here on the Steadcast, and I are bringing organic, green and regenerative knowledge to the dads out there who haven’t quite caught on with the organic and environmental movement. The ones who let the moms take care of leading the crew through the farmers’ markets, and just kinda shake their heads at the kale, kohlrabi, and microgreens. The ones who get annoyed when their kids rattle on about the new “Idling-free School Zone” rules that make them turn off the car at pick-up, or resent their hipster nephew lecturing them about the roundup or other pesticides they use in the yard.
Why haven’t these guys embraced these things? Doneil and I think it’s because you have only a couple kinds of media addressing the organic / regen / eco world.
- You have the eco-thrifty mommyblogs, which are written with the busy mom in mind, whether they work outside the home or not. Even if guys find these, we’re often not likely to connect with the messaging and writing style.
- You have the angry lecturing rantblogs, with a real tilt towards accusing us guys of destroying the world or clubbing baby seals when we put a rack of spare ribs on the grill. Telling someone they’re whale murders for letting their car warm up for a few minutes in the winter is not a way to bring guys to the eco table.
- And you have the “homesteading for homesteaders” space, which The Steadcast finds itself in, it seems… along with other great shows like Small Scale Life, The Sample Hour, Permaculture Voices, The Urban Farmer, and Abundant Permaculture.
No one’s going to find this show – or those – unless they know our farm or are already firmly on this side of the table. Which is great, and I very much appreciate our listeners… and frankly I’m stunned by the continued growth in listenership despite the recent lack of new content while we worked on Regen Dads. But let’s face it – how many of your neighbors who listen politely to you rattle on about the awesome pasture-raised pork roast you had for dinner last night, while they spray roundup onto their lawn, are going to listen to The Steadcast? Even if they wanted to start eating more organically and locally to support their community… are they going to know which stands at the farmers market are actually local organic or regenerative farms, versus which ones are selling stuff imported from central america or shipped in from the California central valley?
That’s what we hope Regenerative Dads eventually becomes. A voice to speak to those neighbors of yours, or your husbands / brothers in law / whatever if you’re one of our vast-majority female listenership. We want Regen Dads to do for making “being organic and green while still being men about it” what Mike Rowe’s Dirty Jobs did for making trades and manufacturing cool again, or Mythbusters did for bringing science back to the world of viral videos.
It’s a tall order, but it seems like we have two main kinds of listeners here on the Steadcast, and you both can help.
- If you’re a customer of Gray Area and similar local farms, you can share Regen Dads’ message to your friends and family.
- If you’re a fellow homesteader, farmsteader, or urban farm, we have a cool option especially for you. We are making a point of not having any Gray Area or Freeman Family marketing be part of Regen Dads, so you feel comfortable sharing it with your customers. We are also making PDF flyers and handouts that you can give out at your own farmers market, in your CSA shares, whatever, that can be co-branded with both the Regenerative Dads media brand AND your farm or homestead’s information. It’s a win-win. We all have those things that we wish potential customers knew before they came to the market. This is how we all educate by entertaining.
The Regen Dads podcast is the first step. We’re starting with “31 Days to Regenerate Your World”… 31 quick-hit episodes between 10 and 15 minutes where we introduce dads to various topics like “how to shop the farmers market like a dad,” “why raw local honey matters,” and even household eco-thrifty topics like “greening up your family’s laundry.” It’s a dad’s boot camp for all things green, organic and eco-thrifty… with fast, easy, guy-proof ways to regenerate their own world.
Then once this series is over, we’ll go to a weekly longer-form episode with deep dives into the various topics. YouTube, print media articles, eventually a book or three, are in the works as well for the future of this men’s movement towards leaving our kids a better world.
So here’s a sample of one of the episodes we’ve released so far. Take a listen. If you like it, please subscribe by searching Regenerative Dads or even just Regen Dads on iTunes, Google Play Music, Stitcher or whatever app you’re using to listen to the Steadcast. Also, I’d love to have you like the social media pages for Regenerative Dads and visit regendads.com. Like Doneil says at the end of the episode, just do a search, not hard, figure it out.
Next episode on the Steadcast, now that we’re safely past county and state fair time, I have some thoughts on the whole “showing livestock at the fair” ‘thing’ that you might enjoy. Will it be a rantcast? Oh c’mon now, we’re 18 episodes in here.. you know darn well that’s likely.